Atsuko Sato was catapulted into history when a picture of her Shiba Inu, Kabuso, became one of internet culture’s most iconic memes.

Shortly after the death of the internet’s favorite pooch, Sato has again lit a fire under the cryptocurrency market by adopting a new dog. Named Neiro, the announcement of Sato’s second Shiba inspired a frenzy of onchain activity.